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Company DescriptionThe Noosheen brand has a long and storied history in the confectionery industry, dating back to 1949 when its founder, Mohammad Ali Beglari, began his career producing traditional sweets and cookies. In 1954, he introduced a unique cookie that would soon become widely known as Noosheen Koloucheh. This marked the beginning of a brand that would set new standards in cookie production. By 1974, Beglari established Noosheen Co., and with a visionary approach, collaborated with Japan to design the country’s first cookie-making machine. This innovation transformed the industry, introducing modern manufacturing processes that allowed for larger-scale production while maintaining the traditional flavors that had made the brand famous. Under Beglari's leadership, Noosheen became synonymous with high-quality, traditionally inspired sweets. He is credited with the introduction of tunnel ovens, a significant technological advancement that revolutionized cookie production in Iran, enabling...
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